Email Click Throughs Increasing.
eMarketer: E-Mail Click-Throughs Climb in Q3
According to the Q3 Email Trend Report from DoubleClick, average click-through rates (CTR) for e-mail campaigns grew to 6.13% in Q3 from 4.85% in the previous quarter. DoubleClick notes that this year's Q3 average is on par with the average click-through rate during the same quarter last year.
The report also discusses click-through by industry and types of email (research, marketing, subscription offer, etc.) Haven't we moved beyond click-through though?